Services
Thing Tank helps companies create compelling user experiences through research and design. Understanding your stakeholders and their context uncovers potent insights. Our iterative, prototype driven design process responds to those insights through products, services, environments and digital experiences. Whatever artifacts we create, our work is always aimed at the same target—landing on exceptional user experiences.
Here are some of the services we offer tho help companies understand and solve experience problems.
Design Research
Making products is expensive. It’s not enough to have a good idea and get it to market. You need to understand how your customers think and feel about your product space. Those powerful clues should be shaping your product before it ever reaches the market.
Design research helps us understand what is desirable, before we invest in making it feasible. Thing Tank’s iterative, prototype driven process uses research to question and inspire design at every stage of development.
Experience Prototyping
Prototypes have two main purposes. One is to explain what you are imagining to someone else. The other is to figure out what you’re imagining in the first place. Either way, experience prototypes create a shared frame of reference.
We create prototype products, environments and services to understand whether they improve user experiences, and why. Experience prototypes help us to figure out whether the experience we are designing is desirable, before we invest in making it feasible.
Industrial Design
No matter how useful something is, if it’s not gorgeous, people won’t pay attention long enough to care. But great Industrial Design goes beyond making things pretty. Great Industrial design finds synergy between how things look and how they work. We make products that are as elegant to use as they are beautiful to look at.
Design Strategy
You’ve uncovered some insights. Now what? Effective design programs need to ask the right questions, and take the right actions, in the right order.
Knowing when to shift gears between understanding the problem, ideating solutions and realizing those ideas can be tricky. We develop potent design strategies that bring ideas to life quickly, and let them compete
Workshop Facilitation
How can you harness the experience and brain power you already have in house? How do you bring your team along on the design journey? Workshops can be a great way to make good use of the intellectual horsepower you already have. And they create buy-in with internal stake holders by making them collaborators, not just observers.
Our workshops yield tangible results, boost team engagement and help build a culture of design thinking
Communication Design
Sometimes the problem is not the product. It’s that people don’t understand what you are selling. Whether you are introducing a new-to-the-world idea, or fighting existing negative perceptions, communication pieces can help your customers understand your offering by showing, not telling.